Billboard ad for Calgary International Film Festival (3/10)

The ad shows a poster where a man is crying, suggesting he is crying because his film was weak and was not accepted at the respective festival that has high standards. 

This ad is aimed at people who watch and like cinematography, but also to adults who want to get entertained with movies. This ad shows the image of a man crying and thus violating the traditional cultural norm that men are not so sentimental as to cry in front of others. 

This ad is selling confidence and quality.

Anti – smoking digital ad (2/10)

Billboard ad for Peta Animal Rights Organization (4/10)