This ad shows an overweight woman on the beach, wearing a beach suit. Humor is used to say that we should not eat animals but protect them and at the same time promotes vegetarianism.
It refers to the entire population which abuses animals by killing them to consume their meat, but mostly të woman about 30 – 45 years old who do not control their diet. This ad violates cultural norms as it has offensive content, linking the image of an overweight woman to whales, which means that overweight women like the woman in question resemble whales.
ad is selling vegetarianism and elegance.