In this advertisement, an overweight man appears and the billboard leans at his side, giving the idea of scales. This ad is aimed at males who want to keep their bodies in shape, especially to those who are overweight.
Many people aged 35-50 don’t live an active life and eat unhealthily, so their body ends up being similar to the body that appears on the billboard and this ad makes them feel uncomfortable. This advertising supports physical activity and it does not contradict cultural culture.
This ad is selling health.