Digital ad for Schneider beer (9/10)

This ad shows a masculine hand trying to grab a sip of beer that resembles a sexual part of a woman’s body. This ad is aimed at men aged 20-40, whose sexuality is stimulated through the intertwined image of beer resembling female breasts. 

This ad violates cultural norms as the image of beer introduces the image of a female sexual body part, making the female body appear as an object and dehumanized.

 This ad is selling sexuality.

Print ad for “A diamond is forever” diamond company (8/10)

Print ad for Mount Sinai Hospital (10/10)