The ad is aimed at married men around the age of 35-55, suggesting that women should be given diamond jewelry. The headline suggests that if a woman is not given a gift, then she will seek a divorce, but divorce costs more than the gift, which also costs.
In terms of cultural norms, this ad has a masculine connotation as it implies that a woman needs to feel fulfilled by her husband, otherwise she will retaliate.
This ad is selling happiness and love.
