Print ad for “A diamond is forever” diamond company (8/10)

The ad is aimed at married men around the age of 35-55, suggesting that women should be given diamond jewelry. The headline suggests that if a woman is not given a gift, then she will seek a divorce, but divorce costs more than the gift, which also costs.

 In terms of cultural norms, this ad has a masculine connotation as it implies that a woman needs to feel fulfilled by her husband, otherwise she will retaliate. 

This ad is selling happiness and love.

Print ad for Rolex watches (7/10)

Digital ad for Schneider beer (9/10)