The power of this ad lies in the headline that encourages women to fix their hair through the use of competition. This ad is aimed at women, mainly those around 25-40 years old who take care of their appearance.
This advertisement violates the cultural norm related to ethical behavior in society, where for the sake of etiquette some truths are not told. The truth, in this case is that women have strong competition and animosity with each other.
This ad is selling competition and self-confidence